Two brothers.One griddle.Zero commission.
FT Smash was handing delivery apps a cut of every order. We built them the whole machine. Now every order runs through their own platform, on their own merchant account.
VISIT THE LIVE SITE ↗Their brand, turned all the way up
The twin-burger mascot, the deep griddle-brown, the red. We didn't invent FT Smash's identity. We built it a home. Condensed uppercase type that shouts like the shop does, and a menu that reads at arm's length on a phone at 11pm.
Checkout is three taps: item, basket, pay. Saved cards, live order status, no forced account. Every decision tested against one question: does this get a hungry person to food faster?
JUST A BURGER
The half you never see on Instagram
This is what the owner sees. Live, on a phone, between orders. Every order, driver and pound in real time. Kitchen tickets print themselves the second payment clears via SumUp. Web Push alerts land on staff phones.
It's designed for glances, not sessions: readable from a metre away with greasy hands. Behind a PIN-locked admin panel, with its own installable PWA separate from the customer app.